Callaway’s Trademark Frenzy ?>

Callaway’s Trademark Frenzy

Callaway has recently gone on a serious trademark frenzy, and this blogger thinks it likely has to do with their recently law trouble with the boys over at Taylormade. Callaway’s covering their butts, their intellectual property and their future livelihood with these new trademarks. And with Taylormade launching their new SLDR Driver, I bet we should expect to see something similar from Callaway soon by the looks of the names on these trademarks.  Here’s the list, which includes a variety of “slider” type words, and also some which are likely going to be on new Callaway sticks and balls to come. Enjoy!

  • White Hot Pro Havok – likely a new ball
  • CG Track – clearly some sort of CG (center of gravity) slider track
  • CG Slider – center of gravity slider
  • CG Shifter – ditto
  • Piston Weighting Technology
  • Slider Weighting Technology
  • Optitrack
  • Slider
  • Slider Tech
  • Flight Track
  • Slider Weighting
  • Teron – not sure, but intriguing
  • APX Xtreme – wood line?
  • Steelhead Alpha – wood line?
  • Spin Core – like ball technology
  • Hyper Speed Face – club technology
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